TIGblogs - Christopher Baan

Green is the new black. No buzz-phrase better sums up both the excitement many of us feel about the blooming environmental and social consciousness around us and the essential hollowness of the answers being promoted by many newly-minted eco-pundits.

The flood of environmental magazine cover stories, documentaries and advertisements has pushed us over a public-opinion threshold, which is great. But the solutions being touted by many of our new-found allies are themselves creating a new kind of problem — people who should know better are selling a muddle-headed, style-over-substance, “lite green” environmentalism at a time when we need to be rebuilding our civilization to avoid disaster. To be blunt, we’re being sold out.